Privacy policy

Last updated: July 27, 2026

VeloraPeace operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). VeloraPeace is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Payment and transaction information, including your payment method, transaction details, payment status, billing information, and payment confirmation. Full payment card details are processed by Shopify and the payment providers available at checkout and are not directly stored by VeloraPeace.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Pet Photos and Personalization Materials

To create personalized memorial products, customers may voluntarily provide pet photographs, pet names, dates, paw prints, quotations, and other customization materials.

We use these materials only as reasonably necessary to review, design, create, customize, produce, communicate about, and fulfill the requested order.

Personalization materials may be accessed by authorized employees, contractors, production partners, cloud storage providers, or other service providers only where reasonably necessary to complete the order, provide customer support, maintain security, or comply with applicable law.

Without your explicit permission, VeloraPeace will not use, publish, sell, publicly display, or distribute your uploaded pet photographs or images of completed personalized products for advertising, marketing, portfolio, promotional, or other unrelated commercial purposes.

Customer photographs voluntarily submitted for reviews, testimonials, or social media use will only be used publicly with the customer’s explicit permission.

We respect the emotional significance and privacy of all pet-related content submitted to us.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We may use personal information to send marketing and promotional communications by email, where permitted by law, and to display or measure advertisements based on interactions with our website. You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Business Identity

VeloraPeace is a pet memorial brand owned and operated by HONG KONG MILESWAY LIMITED, a Hong Kong registered company established on 29 March 2011.

Throughout this Privacy Policy, references to "VeloraPeace", "we", "us", or "our" refer to HONG KONG MILESWAY LIMITED and its operation of the VeloraPeace website and related services.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify processes personal information and the privacy rights available through Shopify, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Customer Content Ownership

Customers retain ownership of any photographs, images, and content submitted for personalization purposes.

By submitting such content, customers grant VeloraPeace a limited license to use the content only as reasonably necessary to review, design, customize, produce, fulfill, and provide support for the requested order.

This limited license continues only for as long as reasonably necessary to complete the order, provide customer support, handle revisions, replacements, disputes, security requirements, backups, or applicable legal and recordkeeping obligations.

VeloraPeace does not claim ownership of customer-submitted photographs or personalization materials.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Pet photographs and personalization materials are retained only for as long as reasonably necessary to complete the order, provide customer support, handle design revisions, replacements, disputes, or legal obligations.

After these purposes no longer apply, the materials may be deleted or de-identified in accordance with our retention practices, subject to any applicable legal, security, backup, or recordkeeping requirements.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Transfers

VeloraPeace is operated from Hong Kong SAR, and our service providers may operate in other countries. As a result, personal information may be transferred to, stored in, or processed in countries outside the country or region where you live.

Where applicable law requires safeguards for an international transfer, we use an applicable lawful transfer mechanism, which may include contractual safeguards, recognized adequacy arrangements, or a legally permitted exception.

Personal information may also be transferred where reasonably necessary to process payments, create and fulfill an order, arrange shipping, provide customer support, prevent fraud, or comply with applicable legal obligations.

The privacy and data protection laws of the destination country may differ from those in your country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

VeloraPeace  
Operated by HONG KONG MILESWAY LIMITED

Unit A56, 29/F, Legend Tower  
7 Shing Yip Street  
Kwun Tong, Kowloon  
Hong Kong SAR

Email: hello@velorapeace.com  
Phone: +86 136 1602 4203

We aim to respond to general customer inquiries within 2 business days. Privacy rights requests will be handled within the timeframe required by applicable law.

For the purposes of applicable data protection laws, HONG KONG MILESWAY LIMITED is the controller of personal information processed through the VeloraPeace store, except where another party, such as Shopify, acts independently as a controller under its own privacy policy.

Additional Rights for EU/EEA Users

If you are located in the European Union or European Economic Area, the General Data Protection Regulation may provide you with additional rights and protections concerning your personal information.

These rights are described in the “Your Rights and Choices” section above and may include the right to access, correct, delete, restrict, object to, or receive a portable copy of your personal information, subject to the conditions and exceptions provided by applicable law.

Where we rely on your consent to process personal information, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

You may also have the right to lodge a complaint with the data protection authority in the country where you live, work, or believe an alleged infringement occurred.

To exercise your rights, please contact us at:

Email: hello@velorapeace.com

We will respond without undue delay and, where the GDPR applies, generally within one month after receiving your request. This period may be extended where permitted by law, including when a request is complex or multiple requests have been submitted. If an extension applies, we will inform you as required by applicable law.

Because VeloraPeace is operated from Hong Kong SAR and uses service providers that may operate in different countries, personal information may be transferred to, stored in, or processed outside the EU/EEA.

Where required by applicable law, such transfers will be made using an applicable lawful transfer mechanism, which may include contractual safeguards, an adequacy arrangement, or a legally permitted exception.

We implement reasonable technical and organizational measures designed to help protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.